This direct, numbers-focused question usually comes from a more analytically minded prospect, someone wanting hard data rather than reassurance dressed up in marketing language about your iptv panel offering.
Sharing a general, honest sense of your retention, without necessarily disclosing precise internal figures that could be competitively sensitive, usually satisfies the underlying question, which is really about gauging reliability rather than wanting an exact percentage.
If your retention genuinely is strong, this question offers a real opportunity to demonstrate it with confidence, since vague evasion here often reads as having something to hide, even when the actual numbers might be perfectly respectable.
This kind of question also signals a customer who's done genuine research and thinks carefully before committing, generally a positive sign about how seriously they're considering the decision rather than just casually browsing options.
For an iptv reseller uk business, having a confident, honest, appropriately general answer ready for this exact question protects credibility with analytically minded prospects.