This request sits adjacent to a mid-term cancellation, but specifically asks for a partial credit rather than ending the relationship entirely, a smaller but still genuine adjustment worth handling fairly.
Calculating a reasonable prorated difference for the remaining time on their iptv panel subscription, reflecting the actual price gap between their current and requested tier, gives a fair, explainable basis for the adjustment rather than an arbitrary decision either way.
Some resellers prefer to apply downgrade changes only at the next renewal rather than mid-cycle, avoiding the calculation complexity entirely, which is a perfectly reasonable policy provided it's communicated clearly and consistently to every customer who asks.
Whichever approach you choose, consistency matters more than which specific policy you land on, since inconsistent handling of the same request across different customers creates exactly the kind of unfairness that erodes trust over time.
For an iptv reseller uk business, having this decided in advance protects you from negotiating fresh terms under pressure every single time the request comes up.